MAERSK Ads
Ad concepts for the global shipping leader that emphasize reliability, scale, and worldwide connectivity. The creative direction focuses on simplifying complex logistics into clear, impactful visuals.
Designed in Photoshop and Illustrator. The goal of each of these ads was to highlight the varied products and services that Maersk delivers (literally!) around the world with their shipping services. Showing consumer products they ship as well as important medical supplies.
BNSF/MAERSK Ads
Campaign concepts highlighting the seamless integration of rail and maritime shipping between Canada and China. The designs communicate efficiency and intermodal innovation through strategic imagery and messaging.
Designed in Photoshop and Illustrator. These ads were a showcase for the new shipping routes between Canada and China. I wanted to combine iconic imagery from both countries and cultures that are instantly recognizable at a quick glance and to show how small the world is now because of this new supply route.
NYU-Poly Ads
Ads for the online university that balance academic credibility with accessibility. The concepts position flexible education as both rigorous and achievable for working professionals.
Made using Photoshop, Illustrator and InDesign. These ads were all about showcasing the idea about taking online courses from home and not needing to go into a classroom anymore to achieve a degree or training. Heavy focus on screens and mobility to drive the point home.
