Avaya Branding & Visual Identity

Avaya, a global telecommunications leader, needed cohesive branding across multiple channels. I developed a comprehensive visual system that brought consistency and modern energy to their market presence. I created brand mood boards that defined the visual direction, then designed logo treatments, print and digital advertisements, newsletters, and branded video content. Each asset was tailored to its specific purpose while maintaining visual coherence across the entire brand. This project showcases my ability to think systematically—creating diverse deliverables that work individually but strengthen the brand as a unified whole.

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