The logo features a dapper and dandy pickle mascot with fancy accessories, designed to work across packaging, digital, and merchandise.
Logos and brand elements
I animated the logo to bring energy to social media and digital touchpoints, reinforcing the brand's fun, confident personality.
Logo animation
The color palette—crisp warm green, vibrant mustard yellow, and royal purple—evokes both garden freshness and fancy style,
color palette
while the typography pairs a gritty textured headline font with a flowing script to balance personality and contrast with readability.
logo fonts
Merchandise mockups include branded hoodies, tote bags, and jar labels that extend the brand into lifestyle territory, showing how Brine & Dandy can live beyond the jar and build a loyal community.
Pickle Jar packaging Labels
logos and brand elements used on merchandise
Below shows part of my concept development and kick-off process, with initial logo character sketches done in Adobe Fresca and a moodboard gathering ideas for textures, colors and style.
Pickle character concept sketches
initial moodboard
