New branding book for JK Design. Concept for new logo, colors, fonts, website, etc. The goal of this project was to update and modernize the JK Design look and brand, and to expand the studio identity as a marketing and design studio. The main idea throughout was to use the floating square of the logo as the main design element throughout the branding system, and to portray a fun and adaptable style that reflected the personality of the studio and its people. Designed in Photoshop and Illustrator.
brand book cover
color palette
typography system
logo usage & Graphics system
imagery & Photography system
website redesign
website subpage templates
video treatment system
swag branding
