It all starts with a script and company branding...
![](https://cdn.myportfolio.com/09e753570287428d525978b55cfc8a91/4d2232df269c29e62ed6e5f2_rw_1920.jpg?h=360a04f7df6bd32f70d9959a09de4350)
Then the sketching of ideas...
![](https://cdn.myportfolio.com/09e753570287428d525978b55cfc8a91/34378a33-3e45-4cea-a3cb-3a8570c3afec_rw_1920.jpg?h=3a3f54137e6ee6def1b2dc7c1ac28d99)
![](https://cdn.myportfolio.com/09e753570287428d525978b55cfc8a91/feec32e8-b8ee-45d7-bf81-15d6d69e7130_rw_1920.jpg?h=ae603153d80d38bfa8283db814daa21c)
Animation style frames & storyboards...
![](https://cdn.myportfolio.com/09e753570287428d525978b55cfc8a91/89e71d5f-7769-421c-8ca1-580a9d684672_rw_1920.jpg?h=568bd93a6b65f761b7ccb93cc9ae5e7b)
![](https://cdn.myportfolio.com/09e753570287428d525978b55cfc8a91/1b1b1ee0-f0e2-447e-85ff-c99311399617_rw_1920.jpg?h=18d990cef6eae18fbd4201187576d6a6)
![](https://cdn.myportfolio.com/09e753570287428d525978b55cfc8a91/8eef4c40-3dda-41e2-9759-f27159f313ee_rw_1920.jpg?h=4a5a1c85936603508b85051c09649b0e)
![](https://cdn.myportfolio.com/09e753570287428d525978b55cfc8a91/b224d890-8122-4d5b-b3f1-86c12e53b684_rw_1920.jpg?h=201d160860fa5157e64a63ae00946b8d)
![](https://cdn.myportfolio.com/09e753570287428d525978b55cfc8a91/52f2ffe5-5fb3-40fb-adf7-2af1c647383b_rw_1920.jpg?h=99c8fdf57345eb76463a3b4d739e6809)
![](https://cdn.myportfolio.com/09e753570287428d525978b55cfc8a91/ea3f61a7-d68b-4a45-ab08-41ff51fd9ead_rw_1920.jpg?h=cdebce08ac6744876a55ea093cad3d6b)
Character rigging...
![](https://cdn.myportfolio.com/09e753570287428d525978b55cfc8a91/5e776c9446ba53402cba2944_rw_600.jpg?h=d2826207f3d5060fa75a4246adca38fa)
Animation tests...
![Rigged character test](https://cdn.myportfolio.com/09e753570287428d525978b55cfc8a91/950a056c-f3ad-4ba7-8853-1d5bc4dde039_rw_1200.gif?h=fbdd766c0915c66b679607d99f38b85e)
Rigged character test
![Smoke effect test](https://cdn.myportfolio.com/09e753570287428d525978b55cfc8a91/9b85eb86-41b2-486c-a106-a085f0703cc0_rw_1200.gif?h=2411dacde9a875c493abe65397933492)
Smoke effect test
Then finally the finished product.
While animating, the ending of the video was changed from the storyboards from a web page graphic to better reflect and tie-in the character and weight-lifting metaphor established in the beginning of the story.
Music: War Within (K Theory Remix Instrumental) by DeelanZ
VO: Redd Horrocks (fiverr.com)
![](https://cdn.myportfolio.com/09e753570287428d525978b55cfc8a91/364d03d40798492858c50953_rw_1200.jpg?h=43c312bc725b1c6e5b83f2d57765882a)