GfK UX Score Video

Character animation video to promote the UX Score services of GfK. A social media campaign was created around the main character of the video, Eugene. We worked closely and directly with GfK to brainstorm this campaign and hash out the story in order to show how valuable GfK's rating services can be to everyone. Character illustrated by Chuck Baum. I was also the designer, illustrator, animator and sound designer on this project.