Adelante Logo Launch Video

Video edit and animation to promote the launch of the new Adelante logo. Found and supplied footage was edited to the music beats for a quick and energetic brand reveal. Edited in Premiere, sound design in Audition, and animation and effects in After Effects. And my process for putting together this project is shown below; from concepting and design, to story layout.

Moodboard to start gathering visual ideas

Logo Animation concept

Storyboard to layout the visual direction

This was spec work. Footage that is used is not licensed, some client supplied, used only to show video editing capabilities and to show the pace, style, and energy of the proposed edit.

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